SEO Based Web Design Content and Architecture Selections
Web Site URL: www.dancecamerawest.org/ - (See Google cache results below)
Search Engine Optimized (SEO) Web Content integrated into page and design architecture, content layering from Url and Meta data - throughout page. See Organic Search results for key-phrase samples of multiple search engine platforms below - Search results dated 4/24/07
Meta Tag Content
<title>Film Festival - Dance Camera West Dance Film Festival</title>
<meta name="description" CONTENT="Dance Camera West Film Festival Los Angeles: New, innovative dance for camera and dance media from around the globe. See June schedule details.">
<meta name="keywords" CONTENT="film festival, dance film festival, dance on screen, dance for camera, dance picture, dance film, contemporary dance, art film, dance art">

Web Producer / Project Lead:
Raybeth Inc.
CAKOON UV Material
Sun UV Protection Products
Status: Client referral from Venice based Design Firm.
Project Category: Client is wholesale distributor of UV material and retailer of UV umbrellas, UV hats and UV clothing accessories.
Team: Client, Web Producer/SEO Copywriter, HTML designer, Photographer, Admin staff
Responsibilities: Supervised site construction, element integration from design comp to development environment to launch. Provided SEO Copywriting, Content Indexing for Search Marketing metrics and served as overall Art Director/Online Marketing Director for the project.
Project Scope - Branding / Positioning Goals: Re-branding of Raybeth - Corporate parent, CAKOON UV - Wholesale Distribution, Sun UV Protection Products - Retail products online
New domain name selected based on market research for retail online division to position Wholesale and Retail components effectively. Designed web site to provide informational content, optimized for search and allowing for retail users to purchase products online via shopping cart system. Value added - Client will utilize existing site architecture and programming for construction of parallel sister site for wholesale division of company - CAKOON UV Products.
Measurable Results and Performance Metrics: Site is on Dev Server - scheduled for May launch.
Sun UV Protection Products - Home Page

www.sun-uv-protection-products.com - Site Home Page Url
Sun UV Products Page - Products Section
UV Radiation Information Page - About Us Section
Web Producer / Project Lead:
Dance Camera West Dance Film Festival - Los Angeles
LA Based Non - Profit Dance Film Festival Organization
Status: Client referral from Venice based Art Director who also provided Project Design Comps.
Project Category: Redesign and Re-launch of Non-Profit Dance Film Festival Organization Site.
Team: Client, Art Director, Web Producer/SEO Copywriter, Web Designer, FLASH Designer
Responsibilities: Supervised site construction, element integration from design comp stage of development environment to re-launch. Provided SEO Copywriting, content indexing for Search Marketing metrics - served as Online Creative Director/SE Marketing Director for the project.
Project Scope - Branding / Positioning Goals - Create a design representative of artistic subject matter while reflecting corporate accountability and community values of standards and service.
Strategic Positioning of organization for growth, community support and potential acquisition via Well Organized Content - Information, Event Schedules, Community Partners and Products.
Measurable Results and Performance Metrics: Positive user feedback, 1st page organic search key-phrase results across major search engine platforms - Google, Yahoo, MSM and DVD/Ticket sales/inquiries.
Dance Camera West - Home Page

www.dancecamerawest.org/index.htm - site Home Page Url
Dance DVD’s (Dance Movie Page) - DCW Products Section
Community Partners Page - Community Partners Section
Web Producer / Project Lead:
Sky Web Services - Web Design, Web Marketing, Hosting Services
Sky IT Support
Sky Computer Services
Status: Tasked to expand company via creation of subsidiary division - providing web design, marketing and hosting services and leveraging pre-existing client base as a marketing platform.
Project Category: Client is IT Networking and Computer Repair services company
Team: Client, Web Producer/SEO Copywriter, Web Designer, Graphic Artist, Admin staff
Responsibilities: Designed Concept, wrote copy and supervised design construction from start through completion. Supervised site construction and element integration from design comp to development environment to launch. Provided SEO Copywriting and content indexing for Search Marketing metrics - served as overall Creative Director/Online Marketing Director for the project.
Project Scope - Branding / Positioning Goals: Branding, positioning LA based Web Design, Marketing and Hosting Company. Create Portfolio site offering info on Services, Content reflecting quality portfolio selections and technicians and outlining competitive advantages and value added for potential clients.
Value added - Client utilized existing site architecture and programming for construction of parallel sister site for the IT Networking division of the company - Sky IT Support.
Measurable Results and Performance Metrics: Site is completed - but has not been optimized.
Sky Web Services - Home Page - (Note Inner Navigation Panel is not revealed at Home Page level)

www.skywebservices.com - Home Page Url
Sky Web Services / Hosting SharePoint Page - Hosting Section
Sky IT Support / Network Security Page - Network Security Section

www.skyitsupport.com/Security/Overview.asp - (skywebservices.com sister site built utilizing parallel programming and design architecture)