Search Optimized Web Content Architect and Design Specialist
Search Engine Marketing (SEM) and Pay Per Click (PPC) Consultant
Terry Hayes / SEO to Go
Email: ceo@seo-to-go.com
Phone: (310) 899-9416
I began using "search engines" in 1997-1998 as Google and Yahoo launched and began working with organic SEO techniques online in 2001. I came to the search marketing arena with a prior background in broadcast commercial production - working with 35 MM film and digital special efx compositing techniques. (I have a portfolio of 35 MM, Broadcast Commercial campaigns featuring national clients - Terry Hayes Broadcast Commercial Producer Portfolio Selects.pdf
I have approached the “search” SEO/SEM marketplace using the same high standards for content quality and production techniques that I learned while working in Film, Broadcast Commercials and Music Video Production.
Currently, I specialize in Search Optimized Web Design, Search Engine Marketing and Web Content Integration. I am an expert with SEO Copywriting techniques and Organic Web Content. In keeping up with the evolving online marketplace and behavioral marketing trends, I am observing how Search and Search Marketing are merging with Social Networking in what is now called "Social Media Optimization" or SMO. My resume experience follows:
Comprehensive understanding of SEO strategies and SEO methodologies
Demonstrated ability to manage and prioritize multiple projects simultaneously
SEO Copywriter with a track record of proven 1st page search results
Design experience as an Art Director for broadcast and internet applications
Excellent interpersonal skills and oral/written communication skills
Effective managerial and team building skills - including staff development
Excellent research and affiliate management capabilities
Proficient in systems evaluation and measurements
Proven ability in productivity and process improvement
Excellent work ethic and a positive win/win attitude
Experience:
2004 - 2005 |
Creative Director/SEO Consultant - SkyWebServices.com, LA
Responsibilities included: Creative and Operational management: hiring, supervising and managing staff of designers and programmers; management of day to day creative, financial, operational goals and technical decision making. Scheduling, budgeting, managing and coordinating multiple projects simultaneously. Client relations and account management. Creative and technical writing: content for company website, press releases and marketing brochures. Market research, search engine optimization, PPC maintenance and vision for expansion and growth of company services and operations. www.skywebservices.com/ |
1996 - 2003 |
Producer, Project Manager, LA - Filmed projects Terry Hayes Broadcast Commercial Producer Portfolio Selects.pdf
Supervised projects for numerous national clients including: Sprint, Kellogg’s, Toyota, Nestle, Dodge, NFL, Madonna, Elton John… Supervised over 150 commercial and video projects - (See producer portfolio of select credits) Responsibilities included: overall project management of production and post-production for commercial, music video, feature film and television projects. Management of projects from start to finish - creative input, research, bidding, budgeting, scheduling, hiring necessary crew and vendors, locations, sets, contracts, permits, oversight accountability for budgeting and scheduling, actualization of line item budget upon completion of project, maintaining standards of aesthetic and professional integrity. Technical proficiency/familiarity with live action, digital visual effects, mechanical effects, animation, CGI, web content and internet applications, database architecture and a multitude of computer programs and software applications. |
1996-2003 |
Producer, Project Manager - Internet and Interactive projects.
Clients included Polaroid, New York Times, Durand Corporation, others. |
1994-1995 |
CGI Producer/Acct. Mgr. - Motion City Films Santa Monica, CA
Responsibilities included: Marketing MCF services to entertainment industry clients. Created, bid, scheduled, budgeted and produced CGI (computer generated imagery) projects in various formats; produced CGI elements for films, TV commercials as well as corporate projects. www.motioncity.com/
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1991-1992 |
Head of Production - Ian MacDonald Films, Santa Monica, CA
Responsibilities included: Contracting/negotiating with national and international advertising agencies, corporate clients and service companies. Bid jobs, prepared and produced national and international television commercials in my capacity as staff producer under contract. |
1986 - 1991 |
Production Manager - Limelight Films, Propaganda Films, and several LA, NY, Japanese and European based production companies
Responsibilities included: Managing and supervising 35mm film projects (over 100) for advertising agencies, record companies and production companies. |
1983 - 1985 |
Associate Marketing Director - The Chance, Poughkeepsie NY
Responsibilities included: Branding and marketing of The Chance image and events. Co-creating and coordinating overall advertising strategy and content for radio, print and college marketing - covering the Mid-Hudson Valley region. Influence and input in regard to booking of acts for venue.
Chance Theater, Poughkeepsie, NY www.thechancetheater.com/ |
1981-1983 |
Account Executive - WPDH FM Poughkeepsie, NY
Responsibilities included: Account management/sales, copywriting of commercials and client promotional content, radio production of commercials, maintaining creative client relations and new business development strategies. WPDH-FM, Poughkeepsie, NY www.wpdh.com/ |
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Education: |
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| | Bachelors degree, Communications and Media with a concentration in Film, TV and Radio Production from (SUNY), the State University of New York, New Paltz campus. Cum Laude/Honors graduate - 1983. www.newpaltz.edu New Paltz College President speaks: www.chartock.net/poskanzer.html |
Search Optimized Web Site Design - Internet Marketing/PPC Consultant
SEO/SEM Consulting, SEO Copywriting and Online Ad Campaign Management
FLASH-Ad Formats
SEO/SEM work includes budget/estimate, schedule and strategy.
SEO/SEM work and web consulting fees are billed at $60-$75-$95/Hr.
Additional web design and marketing services are also available as required.
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